About SEO for Law FirmsSEO built for one profession: law
Most firms do excellent work and still lose cases to whoever shows up first on Google. We exist to fix exactly that.
What we do
Law firm SEO on autopilot — nothing else
SEO for Law Firms does one thing: it gets law practices found by the people searching for counsel right now. You connect the website your firm already owns — WordPress, Wix, Shopify or Webflow — and our engine writes and publishes the SEO content that climbs Google, builds the backlinks that earn trust, and shows you exactly which searches and pages you're missing. It's SEO for law firms, done automatically — no retainers, no contracts, no jargon-filled monthly PDF. Just the work, for $99 a month.
We're deliberately not an agency. Legal marketing agencies charge firms $5,000–$15,000 a month, lock them into year-long contracts, and do much of the same work by hand. And we're not a directory either — no shared leads, no bidding against three other firms for the same injured client. We build the one asset nobody can resell: your own site, ranking for your own city.
Powered by Rankchat
The SEO engine behind this service
Behind the scenes, SEO for Law Firms runs on Rankchat — the platform that gets local businesses found on Google and AI search with automated SEO content and backlinks published to your own site. Rankchat powers SEO for 500+ local businesses. When you sign up, your account and dashboard live in Rankchat, so you can see every article, every link and every ranking as it happens.
Who's behind this
Who's behind SEO for Law Firms
Luke Altmann
Founder, Rankchat
I'm Luke — I built Rankchat, the engine behind this site. Questions before you start? Email me: [email protected]. A real person answers.
- We won't cold-call your office.
- We won't lock you into a retainer.
- We won't promise #1 — or any outcome.
- We won't charge you $8,000 a month for a PDF.
The niche bet
Why we only do SEO for law firms
Because legal SEO isn't generic SEO. The searches are different — “dui lawyer near me” is typed at 2am with a court date looming, “car accident attorney” carries a five-figure contingency fee behind it, and the clicks cost $100+ on Google Ads because every firm in town knows it. The buyer is different too: someone in the worst week of their year, choosing from three names on a map.
Referrals built the firm. Search keeps it growing.
By focusing on one profession, everything on this site — and everything the engine publishes for you — is tuned to how legal clients actually search and hire. That focus is what lets software outperform a generalist agency at a fiftieth of the price. Read the complete law firm SEO guide, check what law firm SEO results look like month by month, or start with your free SEO plan.
See where your firm stands
Takes 60 seconds