SEO for Law FirmsSEO software built for law firms.
It climbs Google while you're in court.
Connect the website your firm already has — Rankchat, the engine behind this site, writes and publishes the pages and backlinks that move you up Google. Automatically, every month. $99/mo. No retainer. No contract. No shared case leads.
Takes 60 seconds · see the plan before you pay
Not sure what your site runs on? Most partners aren't — we detect it when you connect. · Rankchat powers SEO for 500+ local businesses.
New consult request — Car accident
Plano TX · 4 min ago
- 1Whitfield & Grant Injury Law4.9 (127) · Personal injury attorney · DenverCall now
- 2Meridian Law Group4.3 · Personal injury attorney
- 3Cole & Barrera LLP4.3 · Personal injury attorney
Illustrative example — the goal, not a real listing.
Built to get law firms found on
- Google Maps
- ChatGPT
- Gemini
- Perplexity
- Claude
- Copilot
What it is
What is SEO for Law Firms?
SEO for Law Firms is software that does your firm's SEO for you: connect your website, and it writes and publishes the content and backlinks that get you ranking on Google — automatically, month after month, for $99/mo. It's not an agency retainer, and it's not a directory selling the same case lead to four firms. Here's how law firm SEO works, step by step.
It works the same for a solo practice as for a twenty-attorney partnership — see SEO for lawyers and SEO for attorneys.
You practice law. We handle Google.
Late nights on a client's case — the kind of work Google never sees.
01 — Sound familiar?
Why law firms lose cases on Google
You win for your clients. The internet doesn't show it.
- You’re renting case leads from Avvo and FindLaw — $200 a pop, sold to three other firms at the same time.
- The referral pipeline that built the firm is drying up — the next generation Googles everything.
- Your Avvo profile outranks your own website for your own practice areas.
- You paid a marketing agency $8,000 a month and couldn’t tell what you actually got.
02 — The mechanism
Why software beats the $8,000 retainer
An agency charges $5,000–$15,000/mo because humans write your pages by hand — so you get two articles a month and a PDF report. Rankchat is the same work — keyword plan, practice-area pages, articles, backlinks — done by software, so you get ~30 pages a month for $99. It's not magic. It's the same job without the payroll.
03 — How it works
How law firm SEO works — three steps, then autopilot
Connect your site
Hook up the firm’s existing website in about two minutes. Don’t know what it’s built on? We detect it when you connect.
We publish, automatically
Rankchat writes and publishes about 30 SEO articles a month to your site and builds backlinks. Every article shows up in your dashboard the moment it goes live — you can edit or pull anything.
You climb Google
Your practice-area pages start ranking for the searches potential clients use. As you climb, more of them find you — and call your office instead of the firm across town.
Inside the software
This is what your firm's SEO dashboard looks like
Day one you see your month of articles scheduled — titles, target keywords, publish dates — with Autopilot switched on. Every article lands on your own website the moment it publishes, and you can edit or pull anything.
No PDF reports, no mystery. You watch the work happen.
04 — What you get
What's included in your law firm SEO plan
~30 SEO articles a month
Written and auto-published to your own site once it’s connected — no approvals queue, no ghostwriter invoices. Real pages on your own domain, not posts on ours.
You own everything
Every page we publish is yours. Cancel anytime and keep it all — no contract, ever.
Backlinks, built in
Automatic links from other local businesses in the network — Google’s version of a referral.
Free AI-visibility check
See whether ChatGPT and Google’s AI recommend your firm when potential clients ask.
Local gap report
We scan your site and show the exact practice-area and city pages you’re missing.
Client-intake form
A consultation-request form for your website, so potential clients land in one inbox.
The goal
The Google Map Pack — where clients pick their lawyer
When someone searches “personal injury lawyer near me,” they call one of the top three. Getting your firm into that pack — and up the organic results — is what our content and backlinks are built to do. The math favors ranking: the #1 organic result captures roughly 27.6% of all clicks — about 10× more than position 10 (Backlinko, 4M-SERP study).
SEO compounds. Momentum builds over the first weeks and months — and there's no contract while it does. We earn next month, every month. Getting your Google Business Profile for law firms right is the other half.
Takes 60 seconds
of clicks go to the #1 organic result
what advertisers pay per click on legal keywords
in the Map Pack take most of the calls
Legal keywords are the most expensive on Google Ads — ranking organically puts you in front of that same traffic without paying per click.
Street by street
Local SEO for law firms — win your city, block by block
Rankings aren't one number — they change street by street. A potential client two miles away sees a different Map Pack than one across town. Rankchat's map rank tracking scans your city as a grid, so you can see exactly where you're winning “personal injury lawyer” and where the next block of cases is hiding.
The playbook for owning it — Map Pack, profile, practice-area pages, city pages — is in our guide to local SEO for law firms.
The new front door
Clients now ask AI for a lawyer, too
“Who's a good car accident lawyer near me?” is being typed into ChatGPT and answered by Google's AI. Rankchat checks whether AI recommends your firm — and publishes the kind of content AI engines actually cite. Here's how AI SEO for law firms works — your first AI-visibility check runs on day one.
- ChatGPT
- Gemini
- Perplexity
- Claude
- Copilot
The honest comparison
SEO for law firms vs agencies vs directory leads
Cheaper than leads. Simpler than a retainer. See the full law firm SEO pricing breakdown.
| Directory leadsAvvo / FindLaw / lead sellers | SEO agencythe usual route | SEO for Law Firmsyou're here | |
|---|---|---|---|
| Monthly cost | $100–$500+ per shared lead | $5,000–$15,000 / month | $99/month, no contract |
| What you get | Same case lead sold to 3–4 firms | A few pages + a monthly PDF | ~30 SEO articles to your site/mo |
| Commitment | Stops the day you stop paying | 6–12 month contracts | Cancel anytime, two clicks |
| What you keep | Nothing — you never own anything | Leave and lose it all | Every page — keep it if you leave |
The offer, in one paragraph
One plan. $99/month. No contract.
$1 today starts a 3-day trial. On day 4 it becomes $99/mo. Cancel anytime in two clicks. And our promise has a name — The Keep-Everything Guarantee: Cancel anytime, two clicks in Settings, no phone call. Every page we've published stays live on your website. It's yours. You risk $1 and keep the work.
Straight answers
Law firm SEO questions, answered
Do I need a website already?
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Yes — Rankchat works with your firm's existing website (WordPress, Wix, Shopify or Webflow). If you don't have one live yet, get one up first; we optimize and publish to the site you own. Not sure what yours is built on? Most partners aren't — we detect it when you connect.
How fast will I see results?
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Some things are instant: your keyword plan, your first article, and your AI-visibility check on day one. Rankings and traffic are SEO — they build over 30–90 days and keep compounding. There's no contract while they do. And honestly: if you need signed cases this week, buy Google Ads instead — SEO is for owning next quarter, not saving this one. See what law firm SEO results look like month by month.
Is it really done for me?
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Once your site is connected, yes — Rankchat writes and publishes about 30 articles a month automatically. Every article shows up in your dashboard the moment it goes live, and it lives on your own site, so you — or the partner who reviews everything — can edit or remove any page at any time. The one thing you do is connect your site.
Do you guarantee cases or clients?
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No — and you already know why: nobody honest can guarantee outcomes, in court or in marketing. What we do is get your firm found on Google — showing up first is what makes the phone ring. We sell the ranking, not a promise we can't keep.
Is this kind of marketing OK under bar advertising rules?
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Educational articles published on your own website are standard law-firm marketing. Rankchat never promises outcomes, never solicits anyone, and never posts reviews — and you keep full editorial control, so any page can be edited or removed. Advertising rules vary by state bar, and they apply to your website the same way with or without us.
How much does SEO for law firms cost?
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$1 to start (a 3-day trial), then $99/month — no contract, no setup fee. For comparison, law firm SEO agencies typically charge $5,000–$15,000 per month on 6–12 month contracts.
How do I cancel?
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Two clicks in Settings. No phone call, no “retention specialist”, no guilt trip. If you've ever tried to leave a marketing agency retainer, you know why we lead with this.
What exactly happens after the $1?
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You get 3 full days. Your keyword plan, first article, and AI-visibility check happen on day one. On day 4 it's $99/month. Cancel inside the 3 days and you've spent a dollar — and you keep anything we already published.
Wondering about the timeline? See what law firm SEO results look like month by month.
Own “lawyer near me” in your city
Potential clients look at three names. Be one of them.
$1 today · 3 days · then $99/mo · cancel in 2 clicks · keep every page
Secure checkout on rankchat.ai — the platform behind this service. Payments by Stripe.
A note from the founder
I built Rankchat after watching local businesses pay agencies $2,000 a month for two blog posts and a PDF. Law firms got it worst: $8,000-a-month retainers, 12-month contracts, and a monthly report nobody at the firm could explain.
So here's the deal instead: software does the work, it costs $99, there's no contract, and everything we publish is yours to keep even if you leave. If it's not moving your rankings, cancel in two clicks and keep the pages. That's the whole pitch.
Luke — founder of Rankchat
[email protected] (a real person answers)